What are Ads?
Ads are an audio or visual form of marketing communication to promote or sell a product, service or idea. We're constantly surrounded by ads and they form a large part of our culture. Let's go over the essentials of ads and how LWD can help grow your business using effective ads.
Where Can We Advertise Online?
- Social Media including Facebook, Instagram, Twitter, Pinterest, LinkedIn
- Search Engines - Google, read more about Google PPC
- Network - Some of the companies above have a larger network where your ad can appear on other websites and apps that match your target audience.
How Can LWD Help?
LWD offers a range of ad services:
- Optimise your website for ads - including the process from entry to conversion
- Ad research - we research your audience and ad content
- Refine your target audience - based on insights and data
- Create ads - including text, images, videos (surcharge)
- Manage the ad campaign in the relevant ad account
- Analyse the ads - to further optimise and increase KPIs
- Retargeting - by installing code onto your website we can target potential customers who visited certain pages
- Training - we can teach you how to run your own successful ad campaign
Facebook Monthly Ad Plan
Here at LWD we've put together a simple and easy Facebook monthly ad plan. We'll complete steps 1 through to 7 and have your ad running in no time! You will receive a monthly report detailing your ad progress and results. There is a setup fee of £90 per account and 20% charge of ad spend (minimum fee £90 per month). This plan includes everything from research and creating the ad to managing and analysing the ad - allowing you to focus on your business. We can also connect your Facebook ad campaign to Instagram if required.
When should I expect to see results?
You should expect to see an immediate impact - unlike SEO! Once launched, it normally takes a couple of weeks to further refine the ad by analysing the data generated. We also offer ad training should you want to move this function in-house.
Do I need ads?
If you want to grow your business, then I highly recommend using ads! If you're still unsure, start of by setting your daily ad budget to £5 per day. Then you can assess the effectiveness of the ad after a couple of days. Most of our ad customers use either Facebook and/or Google. Should you wish to use other companies such as Instagram, Pinterest, LinkedIn, YouTube, Bing or anyone else, please let us know.
To summarise, ads are essential if you want to grow your business. LWD offers a range of ad services from conducting research and creating the ad to managing and analysing the ad. This allows you to focus on your day-to-day business tasks. LWD also offers a Monthly Google PPC Plan. If you have any questions, please feel free to contact me. You can also find out more about me. I'm passionate about helping local businesses and would love to add value to your organisation!