Learn about which Website Design Services to opt for. You don't need every service - simply choose the services that match your type of business and online needs.
What are Website Design Services?
Website Design Services are services which provide a function to your website in order to enhance user experience. For example, choosing a "mobile friendly" website will help customers better view your website on their mobile devices. This in turn will help increase sales, bookings or enquiries. You can view some of the LWD's Services.
To have a website, you must have these two things:
- Domain Name - your own website name, for example www.leedswebsitedesigns.co.uk
- Hosting - the service of providing space on the internet for your website
Normally website designers manage these services on your behalf. For your average business, the costs of these two services are fairly low.
Popular Website Design Services
Here are some popular services with an explanation of their use.
As technology advances and mobile phones become more affordable, more and more people use their mobile phones to access the internet - and this will only increase! Therefore it is imperative to optimise your website for mobile engagement. The designs I create are all mobile friendly which ensures none of your customers will leave your website disappointed, and instead buy, engage or interact with you more.
Search Engine Optimisation
Search Engine Optimisation, or for short SEO, is a method to generate free traffic to your website using search engines such as Google, Bing and Yahoo etc. There are several ways to optimise your website which then rank your website on the search engines. This service can generate significant traffic and therefore sales as Google receives 3.5 billion searches per day!
It is recommended to have one or several personalised email addresses. Maybe you want each employee or each department to have their own email address. Your business will look more professional - there's nothing worse than seeing a business with a Hotmail or Gmail email address. You can choose whatever email address you would like - for example, firstname.lastname@example.org
Marketing Emails and Campaigns
Set up mailing lists to collect your customers' information. Data is key! Send marketing emails to all your customers or a certain type of customer. Start a marketing campaign and add this as another revenue stream to your business.
E-commerce Online Shop
Online shops are a great and low-cost way to sell your merchandise - no need to pay for a physical shop! Of course this depends on the type of business, not every business would need an online shop. You can choose to accept payments via card and/or PayPal. It's easy to manage your stock control and pricing too.
Installing Google Analytics allows you to collect valuable date about your website and visitors. You can then analyse the data to get better results from your website. This will allow you to better understand your customers. You'll also be able to see where your traffic is coming from and what advertising is working.
Social Media Integration
Like mobile friendly websites, social media integration is vital in our environment. Social media is a great way to generate business and can be done so with relative ease. By linking your website to your various social media business pages, you can encourage reviews, conversations and purchases. Best of all, social media is free!
Social Media Advertising & Pay Per Click
Advertising is an effective way to target your customers. Advertising on social media provides a value for money approach and can reach the whole world, not just your local area. Facebook advertising allows your to precisely choose your target market and create an ad that will appeal to them. You can measure, fine-tune and see your results. Pay Per Click is another popular advertising method which uses keywords that people search for. This is the first couple of results at the top that you see when you google something. As the name suggests, you pay per click.
A Care Plan is a service which allows your website to be kept safe, updated and fast. Our Care Plans also include hosting and domain renewals. Care Plans are often referred to as Maintenance Plans. In a nutshell, you can enhance your website's performance, which keeps your current customers satisfied and new customers coming through the door. Read more about our Care Plan.
Start of by choosing the website design services that are necessary for your business. Then if you're still unsure on which website design services to choose, discuss it with your web designer to get a better idea of what value these services would provide. As I specialise in business, I can advise on what to choose depending on your business. Not sure which website design company to choose? Of course, this also depends on the size of your budget, as the more services you include, the higher the price will be. Though the service should provide value to your business and generate a return! You can read information on website design pricing. Please feel free to contact me. You can also find out more about me. I'm passionate about helping local businesses and would love to add value to your organisation!